The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Superior Subaru of Houston dedicated locally to the Love Promise?

At Superior Subaru of Houston, our Love Promise to the Jersey Village/Houston area will be seen in our relationships with the community and local charities. We're grateful for the opportunity, not only to be a part of the Jersey Village/Houston community, but to serve it as well.

Guide Dogs for the blind - Houston puppy raisers
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Superior Subaru of Houston

Subaru and Superior Subaru of Houston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Superior Subaru helps the Hungry  –  John W

Superior Subaru of Houston has partnered with Cy-Fair Helping Hands which is a non-profit organization that helps the homeless become self-sufficient and serves the hungry in the community. One of the local restaurants was providing beans prior to Covid-19 that restaurant is no longer able to supply the beans for unknown reasons and they have a shortage of rice. This pandemic has introduced a unique set of challenges, including grocery shortage so that is why Superior Subaru of Houston decided to partner with this great organization. Superior Subaru will be supplying the rice and beans as well as setting up a food donation site at the dealership. We are collecting the following: Spaghetti noodles, canned goods, Macaroni & Cheese, Spaghetti Sauce (no glass) Jelly and Jam (no glass) If you would like to participate and bring non-perishable goods to Superior Superior showroom, we have a donation area set up.

Share the Love Event  –  MICHAEL H

This is from the Share the Love Event on 11-23-2019. The GM Cooking and Guide Dogs for the Blind here to promote their Non-Profit Charity that Superior Subaru supports.

Committed to Love  –  Schuyler M

Subaru and Share the Love campaign has brought our community together through education, awareness, and partnership. Subaru has been nothing short of hospitable to us and welcoming our puppies in training. The employees and customers truly care for the nonprofit local groups and we couldn't be more proud to be a part of the campaign. We are grateful for the community and what Subaru represents. The campaign has helped fund the Guide Dogs for the Blind mission to raise a puppy and change a life with socialization, travel proceeds, and training needs. We always enjoy the holidays more sharing it with Subaru and Share the Love. Guide Dogs for the Blind-Houston puppy raisers.

Going above and beyond!  –  Marcy J

I had to have a left footed gas pedal installed in order for me to drive my new Forester. Our two salesmen and the general manager were very helpful and accommodating. Carlos, Fernando and Nassar seemed new to Subaru"s services for the handicapped, but were quick to have it done. They worked with a local ADA vehicle adapter retaiIer. I am now enjoying my car!

Superior Subaru brings warmth to Cancer Patients  –  Ashlee V

On Friday July 13, 2018, LLS Staff and Superior Subaru Staff went to the Texas Children’s West Campus todeliver blankets and craft kits to child patients receiving outpatient chemotherapy for blood cancers.Kristen, child life specialist at Texas Children’s, helped coordinate the delivery. Kristen shared with us that both her parents own Subaru Foresters and somedayshe would like to own one too! Superior Subaru staff had the opportunity to visit infusion rooms, waiting rooms and clinic rooms and personally deliver blankets to children and their families.The craft kits were especially a hit for the kids who were about to have a long day of chemo treatment. Several doctors, nurses and other Texas Children’s staff stopped by to thank Superior Subaru for their generous act of kindness to their patients. One of the patients visited,Allen (bottom photo), was celebrating his 8th birthday that day. Allen’s twin brother was at home while Allen was up at Texas Children’s for his bi-weekly chemo treatment.Allen was excited to receive a birthday present from Subaru during his treatment and said he couldn’t wait to show his twin brother his art supplies especially the modeling clay! Thankfully, the craft kits contained paper and Allen was already busy at work creating art before we even left the room! Allen’s mom thanked the Subaru staff for making Allen’s birthday a little special despite having to have a chemo treatment and spend his birthday away from his twin brother.