Superior Subaru of Houston are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Superior Subaru of Houston, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Superior Subaru of Houston, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Superior Subaru of Houston dedicated locally to the Love Promise?
At Superior Subaru of Houston, our Love Promise to the Jersey Village/Houston area will be seen in our relationships with the community and local charities. We're grateful for the opportunity, not only to be a part of the Jersey Village/Houston community, but to serve it as well.
Guide Dogs for the blind - Houston puppy raisers
A 2nd Cup
Love Promise Stories from Superior Subaru of Houston
Subaru and Superior Subaru of Houston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Superior Subaru of Houston Gives Away 100 Trees - Kelley R
As part of its ongoing commitment to environmental stewardship through the Subaru Loves the Earth initiative, Superior Subaru of Houston proudly partnered with the Arbor Day Foundation to give back to the local community in a meaningful and lasting way. During this special event, the dealership distributed 100 free trees to community members, helping promote sustainability and encourage greener neighborhoods throughout the Houston area. The giveaway featured a diverse selection of native and regionally appropriate species, including Baldcypress, Live Oak, Red Maple, Alexandrina Magnolia, and Sweetbay Magnolia. These trees not only enhance the beauty of residential landscapes but also play a vital role in improving air quality, supporting local wildlife, and contributing to healthier ecosystems. The event was made even more impactful thanks to the hands-on involvement of Monte Clair, General Manager of Superior Subaru of Houston, along with his wife, Melinda Clair. They were joined by Andrew Lynn, Parts Manager, and his wife, Amy Lynn, all of whom generously volunteered their time on a Saturday to help distribute the trees, connect with attendees, and share the importance of environmental responsibility. Events like this reflect Superior Subaru of Houston's dedication not only to its customers, but also to the community and environment it serves. By partnering with organizations like the Arbor Day Foundation and participating in initiatives like Subaru Loves the Earth, the dealership continues to make a positive impact—one tree at a time. 🌱
The Bull Brings Rodeo Spirit to Superior Subaru of Houston - Kelley R
Excitement was in the air at Superior Subaru of Houston as the team from 100.3 The Bull stopped by to spread a little rodeo cheer. The visit brought great energy to the dealership and gave customers a fun surprise while they were shopping or waiting for service. During the event, the 100.3 The Bull street team handed out gift bags to guests and hosted special drawings for tickets to the Houston Livestock Show and Rodeo BBQ Cookoff. The giveaways created a lot of excitement, with customers and staff eager for a chance to attend one of Houston's most anticipated rodeo traditions. The Houston Livestock Show and Rodeo season is always a big moment for the community, and bringing a little of that spirit to the dealership made the day even more memorable. Visitors enjoyed the friendly atmosphere, grabbed some goodies, and entered for a chance to experience the BBQ Cookoff festivities. Events like this are just one of the ways Superior Subaru enjoys connecting with the Houston community. Whether it's helping customers find the perfect vehicle or hosting fun local events, the team is always excited to create great experiences for everyone who walks through the doors. It was a great day filled with country music vibes, giveaways, and plenty of rodeo excitement.
Superior Subaru of Houston Launches Community Run Club to Promote Health and Connection - Kelley R
At Superior Subaru of Houston, community has always been more than a word — it's a commitment. Now, the dealership is taking that commitment beyond the showroom floor with the launch of the Superior Subaru Run Club, a new initiative designed to bring employees, families, customers, and community members together in the spirit of health and connection. The Run Club was created with a simple but meaningful goal: to encourage a healthier lifestyle while strengthening relationships within the local community. Open to all fitness levels, the club welcomes runners, joggers, and walkers alike. Whether participants are training for a race or simply looking to stay active, the Run Club provides a supportive and motivating environment. Dealership leadership recognized that wellness plays an important role in both personal and professional success. By creating a space where employees and customers can interact outside of a traditional business setting, Superior Subaru aims to foster deeper relationships built on shared experiences and common goals. "Subaru is built on community," a dealership representative shared. "We want to support not only our customers' journeys on the road but also their journeys toward healthier, more balanced lives." The benefits of the Run Club extend beyond physical fitness. Group activities like running have been shown to reduce stress, boost morale, and increase overall well-being. For employees, it strengthens teamwork and camaraderie. For customers, it offers an opportunity to connect with others who share similar interests. For families, it provides a healthy activity that everyone can enjoy together. The Superior Subaru Run Club reflects the dealership's broader mission of making a positive impact in Houston — not just through automotive sales and service, but through meaningful community involvement. By promoting wellness, connection, and inclusion, the Run Club represents another step forward in building a stronger, healthier community. Community members interested in joining the Superior Subaru Run Club are encouraged to reach out to the dealership for information on upcoming meetups and schedules. At Superior Subaru of Houston, the journey doesn't stop when you leave the lot — it continues every mile, on and off the road.
Subaru and the YMCA Partner to Support Families in the Houston Greater Northside Area - Alejandra H
Through the Subaru Loves to Help partnership, the MD Anderson Family YMCA was honored to support children and families across the Greater Northside during a period of extreme cold weather. What began as an effort to distribute 132 winter coats ultimately grew into an even greater impact through the generosity and care of the Superior Subaru of Houston team. In total, 147 winter coats were distributed to children and families in need. On the day of the event, 98 coats were distributed in person at the YMCA to families from our surrounding neighborhoods. Many parents shared concerns about the sudden drop in temperatures and the challenge of replacing coats their children had outgrown. One family in particular arrived with five children and expressed anxiety about the upcoming cold weekend, unsure how they would keep their children warm. Thanks to Subaru's commitment and the compassion shown by the Superior Subaru team, every child in that family received a warm winter coat. During the event, some families required sizes that were no longer available. To ensure those children were not left without proper protection from the cold, Monte Clair , General Manager, personally went above and beyond by purchasing an additional 15 coats following the event. These coats were distributed the next day to families who had attended the event but were unable to receive the correct sizes at the time. Kelley and Wally were also present throughout the event, helping welcome families, assisting with distribution, and creating a supportive and dignified experience for everyone involved. The remaining 34 coats were distributed over the weekend through YMCA International programs supporting families in need, extending the reach of this partnership beyond the Greater Northside. These coats supported families facing significant hardship, ensuring children remained warm during critical winter conditions. This partnership addressed an immediate need for warmth and safety while demonstrating the power of community collaboration. Through the MD Anderson Family YMCA, Subaru's impact was felt both locally and beyond, reinforcing a message of care, dignity, and belonging for the families we serve. We extend our sincere thanks to the entire Superior Subaru of Houston team for their generosity, hands on involvement, and genuine commitment to supporting children and families in our community. Their partnership made a meaningful difference at a time when it was needed most.
Superior Subaru of Houston Donates Over 100 Coats to M.D. Anderson Family YMCA - Kelley R
Superior Subaru of Houston proudly participated in the Subaru Loves to Help® initiative through Operation Warm, donating more than 100 brand-new winter coats to the M.D. Anderson Family YMCA. This donation supports local children and families by providing warmth, comfort, and dignity during the colder months. Operation Warm is a national nonprofit organization dedicated to helping underserved children by providing new winter coats, while Subaru Loves to Help reflects Subaru's ongoing commitment to supporting communities nationwide. Through this partnership, Superior Subaru of Houston continues its mission of giving back and making a positive local impact. The YMCA of Greater Houston plays a critical role in strengthening the community by connecting people to their potential, purpose, and each other. Through programs that empower youth, support healthy families, and promote inclusion, the YMCA creates meaningful and lasting change across the Houston area. "We are honored to support the M.D. Anderson Family YMCA and be part of an initiative that directly helps families in our community," said Monte Clair, General Manager of Superior Subaru of Houston. "Giving back is a core value for us, and we are proud to partner with Subaru and Operation Warm to help keep our neighbors warm." Superior Subaru of Houston remains committed to serving the Houston community through charitable partnerships and initiatives that make a real difference. Together with Subaru Loves to Help and the YMCA of Greater Houston, the dealership is helping build a stronger, more compassionate community—one coat at a time.
Superior Subaru of Houston Celebrates Veterans with Complimentary Appreciation Gifts - Kelley R
Throughout the Veterans Day weekend, Superior Subaru of Houston proudly celebrated the service and sacrifice of our nation’s heroes by offering complimentary appreciation gifts to all veterans and active-duty military members who visited our dealership for sales or service. As part of our heartfelt thank-you, each veteran received a United States American flag, an American flag lapel pin, and their choice of one of four commemorative wristbands.
Superior Subaru of Houston Helps Celebrate 25 Years of Ten Man Jam - Kelley R
Superior Subaru of Houston proudly joined in celebrating the 25th anniversary of 100.3 The Bull’s Ten Man Jam, one of Houston’s most anticipated country music events of the year. On Saturday, October 25th, country music fans gathered at the dealership for an exciting opportunity to register to win tickets to the sold-out Ten Man Jam concert. The event drew a great crowd of enthusiastic listeners eager to be part of this milestone celebration. Guests enjoyed the festive atmosphere, met the Superior Subaru team, and even received exclusive Subaru swag to take home. The 25th annual Ten Man Jam features a powerhouse lineup including Chris Young, Old Dominion, Tyler Hubbard, The Band Perry, and several other chart-topping country artists — all performing together for one unforgettable night coming up, November 9th. “We were thrilled to partner with 100.3 The Bull for this special event,” said Monte Clair, General Manager. “Bringing the community together to celebrate great music, connect with our customers, and share a little Subaru fun with our swag is what it’s all about.” Superior Subaru of Houston continues to support local events and organizations that make Houston a vibrant place to live and celebrate.
Superior Subaru of Houston Hosts Heartwarming Pet Adoption Event with Houston Pets Alive! - Kelley R
Superior Subaru of Houston recently partnered with Houston Pets Alive! for a special Pet Adoption Event, transforming the dealership into a hub of wagging tails, happy families, and new beginnings. Guests had the opportunity to meet dogs of all sizes and personalities — from playful puppies to calm companions — all hoping to find their forever homes. Many pets were adopted, making the event a joyful success and a testament to the power of community. Each new pet parent received a New Parent Dog Kit, which included a variety of toys, a leash, and other essential items to help their furry friend settle into their new home. “At Subaru, we’re more than a car company — we’re a community partner,” said Monte Clair, General Manager. “Helping animals find safe, loving homes is one of the most rewarding things.” The event is part of the Subaru Loves Pets initiative, a nationwide program dedicated to improving the lives of animals through adoptions, shelter support, and awareness campaigns. Visitors also learned about Subaru’s pet-friendly vehicle options, complete with accessories and features designed for four-legged passengers. Superior Subaru of Houston extends a heartfelt thank-you to Houston Pets Alive! and everyone who participated. Together, we’re driving love forward — one adoption at a time.
Superior Subaru of Houston Implements CPR Training for Employees - Kelley R
Superior Subaru of Houston has taken another step in its commitment to safety—both on and off the road—by providing CPR training for its employees. The training equips staff members with lifesaving skills, ensuring they are prepared to respond in emergency situations. From sales to service, employees across the dealership participated in hands-on instruction from certified trainers, learning how to administer CPR and use an AED (automated external defibrillator). “By investing in CPR training, we’re making sure our team is prepared to help our customers, coworkers, and community if the need ever arises,” said Monte Clair, General Manager of Superior Subaru of Houston. The initiative reflects Subaru’s larger philosophy of caring for people and strengthening communities. In addition to CPR training, Superior Subaru of Houston regularly participates in community programs, charitable initiatives, and safety awareness efforts throughout the Houston area. By providing employees with CPR certification, the dealership reinforces its dedication to creating a safer environment—not just for those who walk through its doors, but for the greater Houston community as well.
Superior Subaru of Houston Supports Over 250 Students with $5,000 Teacher Donation - Kelley R
HOUSTON, TX (August 21, 2025) – Superior Subaru of Houston continued its commitment to education and community support today by partnering with AdoptAClassroom.org to deliver a $5,000 donation and school supply kits to teachers at Campbell Middle School. The contribution, which also included Subaru-branded gifts, donuts, and kolaches for staff, is part of the Subaru Loves Learning® initiative— a national program led by Subaru of America, Inc. to help teachers in high-needs schools provide students with the resources they need to succeed. “We’re thrilled to support our local teachers and students through the Subaru Loves Learning® initiative,” said Monte Clair, General Manager of Superior Subaru of Houston. “Providing essential school supplies is one way we give back to our community, and we remain committed to making a lasting impact through year-round initiatives that meet the needs of our neighbors.” This marks the sixth year Superior Subaru of Houston has partnered with Campbell Middle School, further demonstrating the dealership’s ongoing dedication to supporting local educators and students.
