The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Superior Subaru of Houston dedicated locally to the Love Promise?
At Superior Subaru of Houston, our Love Promise to the Jersey Village/Houston area will be seen in our relationships with the community and local charities. We're grateful for the opportunity, not only to be a part of the Jersey Village/Houston community, but to serve it as well.
Guide Dogs for the blind - Houston puppy raisers
A 2nd Cup
Love Promise Stories from Superior Subaru of Houston
Subaru and Superior Subaru of Houston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Superior Subaru of Houston Celebrates Veterans with Complimentary Appreciation Gifts - Kelley R
Throughout the Veterans Day weekend, Superior Subaru of Houston proudly celebrated the service and sacrifice of our nation’s heroes by offering complimentary appreciation gifts to all veterans and active-duty military members who visited our dealership for sales or service. As part of our heartfelt thank-you, each veteran received a United States American flag, an American flag lapel pin, and their choice of one of four commemorative wristbands.
Superior Subaru of Houston Helps Celebrate 25 Years of Ten Man Jam - Kelley R
Superior Subaru of Houston proudly joined in celebrating the 25th anniversary of 100.3 The Bull’s Ten Man Jam, one of Houston’s most anticipated country music events of the year. On Saturday, October 25th, country music fans gathered at the dealership for an exciting opportunity to register to win tickets to the sold-out Ten Man Jam concert. The event drew a great crowd of enthusiastic listeners eager to be part of this milestone celebration. Guests enjoyed the festive atmosphere, met the Superior Subaru team, and even received exclusive Subaru swag to take home. The 25th annual Ten Man Jam features a powerhouse lineup including Chris Young, Old Dominion, Tyler Hubbard, The Band Perry, and several other chart-topping country artists — all performing together for one unforgettable night coming up, November 9th. “We were thrilled to partner with 100.3 The Bull for this special event,” said Monte Clair, General Manager. “Bringing the community together to celebrate great music, connect with our customers, and share a little Subaru fun with our swag is what it’s all about.” Superior Subaru of Houston continues to support local events and organizations that make Houston a vibrant place to live and celebrate.
Superior Subaru of Houston Hosts Heartwarming Pet Adoption Event with Houston Pets Alive! - Kelley R
Superior Subaru of Houston recently partnered with Houston Pets Alive! for a special Pet Adoption Event, transforming the dealership into a hub of wagging tails, happy families, and new beginnings. Guests had the opportunity to meet dogs of all sizes and personalities — from playful puppies to calm companions — all hoping to find their forever homes. Many pets were adopted, making the event a joyful success and a testament to the power of community. Each new pet parent received a New Parent Dog Kit, which included a variety of toys, a leash, and other essential items to help their furry friend settle into their new home. “At Subaru, we’re more than a car company — we’re a community partner,” said Monte Clair, General Manager. “Helping animals find safe, loving homes is one of the most rewarding things.” The event is part of the Subaru Loves Pets initiative, a nationwide program dedicated to improving the lives of animals through adoptions, shelter support, and awareness campaigns. Visitors also learned about Subaru’s pet-friendly vehicle options, complete with accessories and features designed for four-legged passengers. Superior Subaru of Houston extends a heartfelt thank-you to Houston Pets Alive! and everyone who participated. Together, we’re driving love forward — one adoption at a time.
Superior Subaru of Houston Implements CPR Training for Employees - Kelley R
Superior Subaru of Houston has taken another step in its commitment to safety—both on and off the road—by providing CPR training for its employees. The training equips staff members with lifesaving skills, ensuring they are prepared to respond in emergency situations. From sales to service, employees across the dealership participated in hands-on instruction from certified trainers, learning how to administer CPR and use an AED (automated external defibrillator). “By investing in CPR training, we’re making sure our team is prepared to help our customers, coworkers, and community if the need ever arises,” said Monte Clair, General Manager of Superior Subaru of Houston. The initiative reflects Subaru’s larger philosophy of caring for people and strengthening communities. In addition to CPR training, Superior Subaru of Houston regularly participates in community programs, charitable initiatives, and safety awareness efforts throughout the Houston area. By providing employees with CPR certification, the dealership reinforces its dedication to creating a safer environment—not just for those who walk through its doors, but for the greater Houston community as well.
Superior Subaru of Houston Supports Over 250 Students with $5,000 Teacher Donation - Kelley R
HOUSTON, TX (August 21, 2025) – Superior Subaru of Houston continued its commitment to education and community support today by partnering with AdoptAClassroom.org to deliver a $5,000 donation and school supply kits to teachers at Campbell Middle School. The contribution, which also included Subaru-branded gifts, donuts, and kolaches for staff, is part of the Subaru Loves Learning® initiative— a national program led by Subaru of America, Inc. to help teachers in high-needs schools provide students with the resources they need to succeed. “We’re thrilled to support our local teachers and students through the Subaru Loves Learning® initiative,” said Monte Clair, General Manager of Superior Subaru of Houston. “Providing essential school supplies is one way we give back to our community, and we remain committed to making a lasting impact through year-round initiatives that meet the needs of our neighbors.” This marks the sixth year Superior Subaru of Houston has partnered with Campbell Middle School, further demonstrating the dealership’s ongoing dedication to supporting local educators and students.
Subaru Loves to Care with LLS - Greg C
On June 10th, 2025, the Leukemia and Lymphoma Society’s (LLS) Houston chapter and Superior Subaru had the privilege of delivering blankets Houston’s Methodist West Hospital as a part of the Subaru Loves to Care program. Our LLS partnership with Subaru exists to bring warmth, love, and hope to cancer patients. Together with LLS and hospital staff, Superior Subaru delivered warm blankets and care kits to cancer patients. Superior Subaru participates in the program every year. Together, Subaru and LLS are celebrating a 10-year partnership! We are so grateful to their entire team for their ongoing love and support. Bringing joy and hope to cancer patients are those awe-inspiring moments that make LLS’s work much more meaningful and impactful. Thank you to Superior Subaru and Houston’s Methodist West Hospital for hosting us every year. The experience is always so memorable. Together, the Subaru Loves to Care program is supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families. Until There’s a Cure…
Superior Subaru of Houston and LLS Deliver Hope and Comfort to Patients at Houston Methodist West - Kelley R
On Thursday, July 10, 2025, Superior Subaru of Houston and the Leukemia & Lymphoma Society’s (LLS) Houston chapter joined hands to bring comfort and care to patients at Houston Methodist West. As part of the Subaru Loves to Care initiative, the team delivered cozy blankets and thoughtfully prepared care kits—small but powerful gestures meant to lift spirits and provide support to those facing serious health challenges. This compassionate outreach reflects the heart of the Loves to Care program: spreading kindness, warmth, and encouragement to those who need it most. Each blanket and care kit offered more than physical comfort—they carried a message of solidarity from the community. “We’re proud to stand with LLS in supporting patients and families during some of their most difficult moments,” said Monte Clair, General Manager of Superior Subaru of Houston. “This initiative is a meaningful reminder of how compassion and community can truly make a difference.” The blankets and care kits symbolized more than just supplies—they served as a reminder that patients are not alone in their fight. Behind every item was a network of support, compassion, and hope. By coming together, Superior Subaru of Houston and LLS demonstrated the positive impact that collaboration between businesses and nonprofits can have. Their united effort not only brightened the day for patients at Houston Methodist West but also inspired a wider message of care and connection across the community. As the Subaru Loves to Care initiative continues to grow, it reinforces a simple yet powerful truth: even small acts of kindness can bring warmth and hope to those facing life’s toughest battles.
Superior Subaru of Houston Hosts a Fun-Filled 4th of July Celebration - Kelley R
Superior Subaru of Houston lit up Independence Day with a vibrant community event that welcomed families, friends, and neighbors to celebrate together. The dealership opened its doors to the public, offering a festive afternoon filled with free treats, giveaways, and patriotic spirit. Attendees were greeted with complimentary American flags and wristbands, setting the tone for a day of fun. Classic 4th of July staples like hot dogs, snow cones, and ice cream were served up free of charge, adding to the cheerful atmosphere. Laughter, smiles, and a sense of community filled the air as guests of all ages enjoyed the celebration. From refreshing snow cones to patriotic décor, every detail contributed to an event that brought people together in honor of the nation’s birthday. "Everyone seemed to have a great time," said an event organizer. "We’re proud to be part of this community and grateful for the chance to celebrate with our neighbors." Superior Subaru of Houston’s 4th of July event was a resounding success, reflecting their ongoing commitment to community involvement and celebration.
Superior Subaru of Houston Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Jersey Village, this is a harsh reality. Helping others strengthens communities, which is why Superior Subaru of Houston is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Superior Subaru of Houston have helped nearly 900,000 children and adults in urgent need. On 01/28/2025, Superior Subaru of Houston donated 120 coats to Children Like Loni. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Superior Subaru Celebrates Father's Day with a Complimentary Gift - Kelley R
Superior Subaru of Houston marked Father’s Day with a heartfelt gesture, offering complimentary gifts to fathers who visited the dealership over the holiday weekend. The special giveaway was a token of appreciation for the hard work and dedication of dads in the community. Throughout the weekend, fathers stopping by the dealership—whether for a vehicle service, test drive, or just to browse—were greeted with a free gift, no purchase required. The event received an enthusiastic response from customers, with dozens of dads taking home a surprise as part of the celebration. This Father’s Day initiative was part of Superior Subaru’s dedication to giving back and nurturing meaningful relationships in Houston
