Superior Subaru of Houston are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Superior Subaru of Houston, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Superior Subaru of Houston, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Superior Subaru of Houston dedicated locally to the Love Promise?
At Superior Subaru of Houston, our Love Promise to the Jersey Village/Houston area will be seen in our relationships with the community and local charities. We're grateful for the opportunity, not only to be a part of the Jersey Village/Houston community, but to serve it as well.
Guide Dogs for the blind - Houston puppy raisers
A 2nd Cup
Love Promise Stories from Superior Subaru of Houston
Subaru and Superior Subaru of Houston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Superior Subaru of Houston and LLS Deliver Hope and Comfort to Patients at Houston Methodist West - Kelley R
Superior Subaru of Houston recently partnered with the Leukemia & Lymphoma Society (LLS) Houston Chapter to bring comfort, encouragement, and hope to patients at Houston Methodist West as part of the Subaru Loves to Care® initiative. On July 16, 2026, representatives from Superior Subaru of Houston and LLS visited the hospital to deliver warm blankets and care kits to patients undergoing treatment for cancer and other serious illnesses. The visit was designed to provide not only physical comfort but also emotional support during what can be some of life's most challenging moments. The Subaru Loves to Care initiative is a nationwide program focused on supporting patients and families affected by cancer by partnering with healthcare providers and organizations such as LLS. Through these efforts, Subaru retailers across the country help deliver messages of hope and compassion to those facing difficult health journeys. "We're proud to stand with LLS in supporting patients and families during some of their most difficult moments," said Monte Clair, General Manager of Superior Subaru of Houston. "This initiative is a meaningful reminder of how compassion and community can truly make a difference." For many patients, the blankets and care kits represented much more than practical items. They served as a tangible reminder that their community is thinking of them and supporting them throughout their treatment and recovery. Behind every blanket was a message of encouragement, and behind every care kit was a commitment to helping others feel seen, valued, and cared for. The collaboration between Superior Subaru of Houston and LLS demonstrates the powerful impact that can be achieved when businesses and nonprofit organizations work together to serve the community. By combining resources and a shared commitment to helping others, the organizations were able to bring moments of comfort and connection to patients and their families. Superior Subaru of Houston remains dedicated to the Subaru Love Promise, a commitment to making a positive difference in the communities it serves. Through initiatives like Subaru Loves to Care, the dealership continues to support organizations that provide hope, healing, and encouragement to those in need.
Superior Subaru of Houston and LLS Deliver Hope and Comfort to Patients at Houston Methodist West - Kelley R
Superior Subaru of Houston recently partnered with the Leukemia & Lymphoma Society (LLS) Houston Chapter to bring comfort, encouragement, and hope to patients at Houston Methodist West as part of the Subaru Loves to Care® initiative. On July 16, 2026, representatives from Superior Subaru of Houston and LLS visited the hospital to deliver warm blankets and care kits to patients undergoing treatment for cancer and other serious illnesses. The visit was designed to provide not only physical comfort but also emotional support during what can be some of life's most challenging moments. The Subaru Loves to Care initiative is a nationwide program focused on supporting patients and families affected by cancer by partnering with healthcare providers and organizations such as LLS. Through these efforts, Subaru retailers across the country help deliver messages of hope and compassion to those facing difficult health journeys. "We're proud to stand with LLS in supporting patients and families during some of their most difficult moments," said Monte Clair, General Manager of Superior Subaru of Houston. "This initiative is a meaningful reminder of how compassion and community can truly make a difference." For many patients, the blankets and care kits represented much more than practical items. They served as a tangible reminder that their community is thinking of them and supporting them throughout their treatment and recovery. Behind every blanket was a message of encouragement, and behind every care kit was a commitment to helping others feel seen, valued, and cared for. The collaboration between Superior Subaru of Houston and LLS demonstrates the powerful impact that can be achieved when businesses and nonprofit organizations work together to serve the community. By combining resources and a shared commitment to helping others, the organizations were able to bring moments of comfort and connection to patients and their families. Superior Subaru of Houston remains dedicated to the Subaru Love Promise, a commitment to making a positive difference in the communities it serves. Through initiatives like Subaru Loves to Care, the dealership continues to support organizations that provide hope, healing, and encouragement to those in need.
Superior Subaru of Houston Supports Milky Way Summer Camp for Local Families - Kelley R
Superior Subaru of Houston is proud to support the Milky Way Summer Camp, hosted by the Jersey Village Parks and Recreation Department. The camp provides a fun, active, and engaging summer experience for children in Jersey Village and the surrounding communities. Designed to keep campers entertained, active, and connected throughout the summer, Milky Way Summer Camp offers a unique blend of recreational activities, educational experiences, and social development opportunities. One of the camp's most exciting features is its schedule of two field trips each week, giving children the opportunity to explore new places and create lasting memories. Through the support of community partners such as Superior Subaru of Houston, the camp is able to offer these enriching experiences while maintaining affordable registration fees for local families. This partnership helps ensure that more children have access to a high-quality summer program regardless of their family's budget. "At Superior Subaru of Houston, we believe in investing in programs that strengthen our community and support local families," said Monte Clair, General Manager. "The Milky Way Summer Camp provides children with opportunities to learn, explore, and have fun during the summer months, and we are honored to help make those experiences possible." The partnership reflects Superior Subaru of Houston's ongoing commitment to community involvement and supporting initiatives that positively impact the lives of local children and families. By helping make programs like Milky Way Summer Camp accessible and affordable, Superior Subaru continues to demonstrate its dedication to being a positive force within the community.
Superior Subaru of Houston Supports Compassion for Community Charity Golf Tournament - Kelley R
Hosted by Compassion for Community, a 501(c)(3) nonprofit organization, the tournament brought together local businesses, community leaders, and supporters to raise awareness and resources for individuals and families facing physical, mental, and spiritual challenges. The organization is dedicated to providing tangible acts of love, care, and support while serving as a beacon of hope throughout the community. As part of its sponsorship, Superior Subaru of Houston added excitement to the event by offering participants the opportunity to win a brand-new 2026 Subaru Outback with a hole-in-one challenge. The prize showcased Superior Subaru's ongoing dedication to supporting meaningful community initiatives while engaging golfers in a memorable experience. "At Superior Subaru of Houston, we believe in being more than just a dealership—we strive to be an active partner in strengthening our community," said Monte Clair, General Manager. "We are honored to support organizations like Compassion for Community that make a lasting difference in the lives of others." The event highlighted the power of community partnerships and the shared commitment to helping those in need. Superior Subaru of Houston is proud to support organizations that align with Subaru's commitment to love, compassion, and service.
Superior Subaru of Houston Raises $22,096 for Guide Dogs for the Blind – Houston Puppy Raisers - Kelley R
Superior Subaru of Houston continues to demonstrate its commitment to being More Than Just a Car Company through its participation in the annual Subaru Share the Love® Event. That dedication resulted in an incredible $22,096 being raised in support of Guide Dogs for the Blind (GDB), directly benefiting the Houston Puppy Raisers Club and the important work they do. The Houston Puppy Raisers Club is made up of dedicated volunteers who receive puppies at just eight weeks old. Over the next 14 to 16 months, these volunteers provide daily care, socialization, training, and love to help prepare the young dogs for their future role as guide dogs for individuals who are blind or visually impaired. During the Share the Love® Event, Superior Subaru of Houston welcomed pups-in-training into the showroom each Saturday, giving customers and staff the chance to meet these future service dogs and learn more about the organization's mission. The funds raised will help support food, veterinary care, training materials, and other essential expenses involved in raising future guide dogs. Superior Subaru of Houston is proud to partner with the Houston Puppy Raisers Club in making a meaningful difference in the community. Together, they are building a lasting legacy of compassion, service, and hope.
Superior Subaru of Houston Donates $16,221 to Cy-Fair Helping Hands Through Subaru Share the Love - Kelley R
Superior Subaru of Houston is proud to announce a donation of $16,221 to Cy-Fair Helping Hands (CFHH) through the annual Subaru Share the Love Event, reinforcing the dealership's ongoing commitment to supporting and strengthening the local community. Cy-Fair Helping Hands, a 501(c)(3) nonprofit organization, was established in 2010 with a mission to help individuals experiencing homelessness in the Cy-Fair area become self-sufficient. Since then, the organization has grown tremendously to meet the changing needs of the community. What began as a simple grassroots effort—serving soup from the back of a pickup truck—has developed into an essential local resource. Over the years, CFHH has expanded its services to support not only those experiencing homelessness, but also families and individuals facing food insecurity and financial hardship. Today, the organization operates a thriving Community Food Pantry and provides a variety of impactful programs, including: Transitional Family Services for families with children Scholarships for underserved students Homeless Street Outreach and a dedicated Homeless Day Center Support programs for CFISD students Seasonal events and drives during the holidays and back-to-school season Funds raised through Subaru's Share the Love initiative will help CFHH continue delivering vital assistance to those in need while advancing its mission of bringing hope, dignity, and opportunity to countless individuals and families throughout the Cy-Fair community. This partnership between Superior Subaru of Houston and Cy-Fair Helping Hands represents the true meaning of community—neighbors supporting neighbors and local businesses making a lasting impact.
Superior Subaru of Houston Gives Away 100 Trees - Kelley R
As part of its ongoing commitment to environmental stewardship through the Subaru Loves the Earth initiative, Superior Subaru of Houston proudly partnered with the Arbor Day Foundation to give back to the local community in a meaningful and lasting way. During this special event, the dealership distributed 100 free trees to community members, helping promote sustainability and encourage greener neighborhoods throughout the Houston area. The giveaway featured a diverse selection of native and regionally appropriate species, including Baldcypress, Live Oak, Red Maple, Alexandrina Magnolia, and Sweetbay Magnolia. These trees not only enhance the beauty of residential landscapes but also play a vital role in improving air quality, supporting local wildlife, and contributing to healthier ecosystems. The event was made even more impactful thanks to the hands-on involvement of Monte Clair, General Manager of Superior Subaru of Houston, along with his wife, Melinda Clair. They were joined by Andrew Lynn, Parts Manager, and his wife, Amy Lynn, all of whom generously volunteered their time on a Saturday to help distribute the trees, connect with attendees, and share the importance of environmental responsibility. Events like this reflect Superior Subaru of Houston's dedication not only to its customers, but also to the community and environment it serves. By partnering with organizations like the Arbor Day Foundation and participating in initiatives like Subaru Loves the Earth, the dealership continues to make a positive impact—one tree at a time. 🌱
The Bull Brings Rodeo Spirit to Superior Subaru of Houston - Kelley R
Excitement was in the air at Superior Subaru of Houston as the team from 100.3 The Bull stopped by to spread a little rodeo cheer. The visit brought great energy to the dealership and gave customers a fun surprise while they were shopping or waiting for service. During the event, the 100.3 The Bull street team handed out gift bags to guests and hosted special drawings for tickets to the Houston Livestock Show and Rodeo BBQ Cookoff. The giveaways created a lot of excitement, with customers and staff eager for a chance to attend one of Houston's most anticipated rodeo traditions. The Houston Livestock Show and Rodeo season is always a big moment for the community, and bringing a little of that spirit to the dealership made the day even more memorable. Visitors enjoyed the friendly atmosphere, grabbed some goodies, and entered for a chance to experience the BBQ Cookoff festivities. Events like this are just one of the ways Superior Subaru enjoys connecting with the Houston community. Whether it's helping customers find the perfect vehicle or hosting fun local events, the team is always excited to create great experiences for everyone who walks through the doors. It was a great day filled with country music vibes, giveaways, and plenty of rodeo excitement.
Superior Subaru of Houston Launches Community Run Club to Promote Health and Connection - Kelley R
At Superior Subaru of Houston, community has always been more than a word — it's a commitment. Now, the dealership is taking that commitment beyond the showroom floor with the launch of the Superior Subaru Run Club, a new initiative designed to bring employees, families, customers, and community members together in the spirit of health and connection. The Run Club was created with a simple but meaningful goal: to encourage a healthier lifestyle while strengthening relationships within the local community. Open to all fitness levels, the club welcomes runners, joggers, and walkers alike. Whether participants are training for a race or simply looking to stay active, the Run Club provides a supportive and motivating environment. Dealership leadership recognized that wellness plays an important role in both personal and professional success. By creating a space where employees and customers can interact outside of a traditional business setting, Superior Subaru aims to foster deeper relationships built on shared experiences and common goals. "Subaru is built on community," a dealership representative shared. "We want to support not only our customers' journeys on the road but also their journeys toward healthier, more balanced lives." The benefits of the Run Club extend beyond physical fitness. Group activities like running have been shown to reduce stress, boost morale, and increase overall well-being. For employees, it strengthens teamwork and camaraderie. For customers, it offers an opportunity to connect with others who share similar interests. For families, it provides a healthy activity that everyone can enjoy together. The Superior Subaru Run Club reflects the dealership's broader mission of making a positive impact in Houston — not just through automotive sales and service, but through meaningful community involvement. By promoting wellness, connection, and inclusion, the Run Club represents another step forward in building a stronger, healthier community. Community members interested in joining the Superior Subaru Run Club are encouraged to reach out to the dealership for information on upcoming meetups and schedules. At Superior Subaru of Houston, the journey doesn't stop when you leave the lot — it continues every mile, on and off the road.
Subaru and the YMCA Partner to Support Families in the Houston Greater Northside Area - Alejandra H
Through the Subaru Loves to Help partnership, the MD Anderson Family YMCA was honored to support children and families across the Greater Northside during a period of extreme cold weather. What began as an effort to distribute 132 winter coats ultimately grew into an even greater impact through the generosity and care of the Superior Subaru of Houston team. In total, 147 winter coats were distributed to children and families in need. On the day of the event, 98 coats were distributed in person at the YMCA to families from our surrounding neighborhoods. Many parents shared concerns about the sudden drop in temperatures and the challenge of replacing coats their children had outgrown. One family in particular arrived with five children and expressed anxiety about the upcoming cold weekend, unsure how they would keep their children warm. Thanks to Subaru's commitment and the compassion shown by the Superior Subaru team, every child in that family received a warm winter coat. During the event, some families required sizes that were no longer available. To ensure those children were not left without proper protection from the cold, Monte Clair , General Manager, personally went above and beyond by purchasing an additional 15 coats following the event. These coats were distributed the next day to families who had attended the event but were unable to receive the correct sizes at the time. Kelley and Wally were also present throughout the event, helping welcome families, assisting with distribution, and creating a supportive and dignified experience for everyone involved. The remaining 34 coats were distributed over the weekend through YMCA International programs supporting families in need, extending the reach of this partnership beyond the Greater Northside. These coats supported families facing significant hardship, ensuring children remained warm during critical winter conditions. This partnership addressed an immediate need for warmth and safety while demonstrating the power of community collaboration. Through the MD Anderson Family YMCA, Subaru's impact was felt both locally and beyond, reinforcing a message of care, dignity, and belonging for the families we serve. We extend our sincere thanks to the entire Superior Subaru of Houston team for their generosity, hands on involvement, and genuine commitment to supporting children and families in our community. Their partnership made a meaningful difference at a time when it was needed most.
