The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Superior Subaru of Houston dedicated locally to the Love Promise?
At Superior Subaru of Houston, our Love Promise to the Jersey Village/Houston area will be seen in our relationships with the community and local charities. We're grateful for the opportunity, not only to be a part of the Jersey Village/Houston community, but to serve it as well.
Guide Dogs for the blind - Houston puppy raisers
A 2nd Cup
Love Promise Stories from Superior Subaru of Houston
Subaru and Superior Subaru of Houston believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves to Care with LLS - Greg C
On June 10th, 2025, the Leukemia and Lymphoma Society’s (LLS) Houston chapter and Superior Subaru had the privilege of delivering blankets Houston’s Methodist West Hospital as a part of the Subaru Loves to Care program. Our LLS partnership with Subaru exists to bring warmth, love, and hope to cancer patients. Together with LLS and hospital staff, Superior Subaru delivered warm blankets and care kits to cancer patients. Superior Subaru participates in the program every year. Together, Subaru and LLS are celebrating a 10-year partnership! We are so grateful to their entire team for their ongoing love and support. Bringing joy and hope to cancer patients are those awe-inspiring moments that make LLS’s work much more meaningful and impactful. Thank you to Superior Subaru and Houston’s Methodist West Hospital for hosting us every year. The experience is always so memorable. Together, the Subaru Loves to Care program is supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families. Until There’s a Cure…
Superior Subaru of Houston and LLS Deliver Hope and Comfort to Patients at Houston Methodist West - Kelley R
On Thursday, July 10, 2025, Superior Subaru of Houston and the Leukemia & Lymphoma Society’s (LLS) Houston chapter joined hands to bring comfort and care to patients at Houston Methodist West. As part of the Subaru Loves to Care initiative, the team delivered cozy blankets and thoughtfully prepared care kits—small but powerful gestures meant to lift spirits and provide support to those facing serious health challenges. This compassionate outreach reflects the heart of the Loves to Care program: spreading kindness, warmth, and encouragement to those who need it most. Each blanket and care kit offered more than physical comfort—they carried a message of solidarity from the community. “We’re proud to stand with LLS in supporting patients and families during some of their most difficult moments,” said Monte Clair, General Manager of Superior Subaru of Houston. “This initiative is a meaningful reminder of how compassion and community can truly make a difference.” The blankets and care kits symbolized more than just supplies—they served as a reminder that patients are not alone in their fight. Behind every item was a network of support, compassion, and hope. By coming together, Superior Subaru of Houston and LLS demonstrated the positive impact that collaboration between businesses and nonprofits can have. Their united effort not only brightened the day for patients at Houston Methodist West but also inspired a wider message of care and connection across the community. As the Subaru Loves to Care initiative continues to grow, it reinforces a simple yet powerful truth: even small acts of kindness can bring warmth and hope to those facing life’s toughest battles.
Superior Subaru of Houston Hosts a Fun-Filled 4th of July Celebration - Kelley R
Superior Subaru of Houston lit up Independence Day with a vibrant community event that welcomed families, friends, and neighbors to celebrate together. The dealership opened its doors to the public, offering a festive afternoon filled with free treats, giveaways, and patriotic spirit. Attendees were greeted with complimentary American flags and wristbands, setting the tone for a day of fun. Classic 4th of July staples like hot dogs, snow cones, and ice cream were served up free of charge, adding to the cheerful atmosphere. Laughter, smiles, and a sense of community filled the air as guests of all ages enjoyed the celebration. From refreshing snow cones to patriotic décor, every detail contributed to an event that brought people together in honor of the nation’s birthday. "Everyone seemed to have a great time," said an event organizer. "We’re proud to be part of this community and grateful for the chance to celebrate with our neighbors." Superior Subaru of Houston’s 4th of July event was a resounding success, reflecting their ongoing commitment to community involvement and celebration.
Superior Subaru of Houston Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Jersey Village, this is a harsh reality. Helping others strengthens communities, which is why Superior Subaru of Houston is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Superior Subaru of Houston have helped nearly 900,000 children and adults in urgent need. On 01/28/2025, Superior Subaru of Houston donated 120 coats to Children Like Loni. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Superior Subaru Celebrates Father's Day with a Complimentary Gift - Kelley R
Superior Subaru of Houston marked Father’s Day with a heartfelt gesture, offering complimentary gifts to fathers who visited the dealership over the holiday weekend. The special giveaway was a token of appreciation for the hard work and dedication of dads in the community. Throughout the weekend, fathers stopping by the dealership—whether for a vehicle service, test drive, or just to browse—were greeted with a free gift, no purchase required. The event received an enthusiastic response from customers, with dozens of dads taking home a surprise as part of the celebration. This Father’s Day initiative was part of Superior Subaru’s dedication to giving back and nurturing meaningful relationships in Houston
Veterans & Military Honored with Memorial Day Gifts All Month at Superior Subaru of Houston - Kelley R
In a heartfelt tribute to the men and women who have served our country, Superior Subaru of Houston gave away over 150 complimentary gifts to veterans and active-duty military personnel during the month of Memorial Day. This gesture was made in recognition of their service, sacrifice, and the freedoms they help protect. The initiative was part of the dealership’s ongoing commitment to support and give back to the military community. By offering these gifts, Superior Subaru aimed to show appreciation and create a small moment of gratitude for those who have dedicated themselves to serving our nation. “We are proud to honor our veterans and military personnel—not just on Memorial Day, but year-round,” said Monte Clair, General Manager of Superior Subaru of Houston. “This is our way of saying thank you for their courage and sacrifice.” Memorial Day is a time of remembrance for those who lost their lives in service, and Superior Subaru’s gesture served as a meaningful reminder of the importance of recognizing and appreciating all who serve.
Superior Subaru of Houston Celebrates Mother’s Day with 100 Complimentary Gifts - Kelley R
Superior Subaru of Houston honored moms this Mother’s Day with a heartfelt gesture of appreciation, giving away 100 complimentary gift packages to mothers who visited the dealership over the holiday weekend. Each gift was thoughtfully assembled by the Superior Subaru team as a meaningful way to say thank you and recognize the vital role mothers play in our lives and throughout the community. This giveaway is part of Superior Subaru of Houston’s ongoing commitment to community involvement and the Subaru Love Promise — a pledge to make a lasting, positive impact. This Mother’s Day, Superior Subaru of Houston was proud to celebrate the strength, love, and dedication of local moms with a signature Subaru touch of gratitude.
Superior Subaru of Houston Loves the Earth: Congratulations to Our $500 Home Depot Gift Card Winner! - Kelley R
At Superior Subaru of Houston, we are proud to be part of the Subaru Loves the Earth initiative, a program dedicated to making a positive impact on our environment and communities. During this special campaign, we invited customers to come in, purchase a vehicle, or pick up a tree to help celebrate Earth’s beauty—and in return, each participant was entered to WIN a $500 Home Depot Gift Card! We are excited to announce the lucky winner of this giveaway: Jimmy! Whether you’re sprucing up your home or taking on a new DIY project, we hope this $500 Home Depot gift card helps you create something amazing! Thank you to everyone who participated in this meaningful campaign—your involvement helps us continue to support environmental sustainability and promote a greener future. Your support makes all the difference! Keep an eye out for more exciting events and promotions from Superior Subaru of Houston. We’re committed to giving back to our community and to the environment—and we’re just getting started!
Superior Subaru of Houston Sponsors Annual BMS Ernie Worth Golf Classic in Support of ALS - Kelley R
Superior Subaru of Houston proudly sponsored the Annual BMS Ernie Worth Golf Classic, held at the scenic Black Horse Golf Club, to support the ALS Association and its mission to fight Amyotrophic Lateral Sclerosis (ALS). This meaningful event brought together golfers, car enthusiasts, local businesses, and healthcare advocates for a day of community and purpose. Proceeds from the tournament go directly to the ALS Association, helping fund critical research, patient support services, and awareness campaigns. “We’re honored to be part of this impactful event,” said Monte Clair, General Manager of Superior Subaru of Houston. “Supporting the fight against ALS is a cause close to our hearts, and we’re proud to stand alongside BMS Cat Houston and the community to make a difference.” The tournament featured 18 holes of golf, on-course competitions, and a reception where ALS patients and families shared inspiring stories of resilience and hope. The event honors the legacy of Ernie Worth, whose battle with ALS continues to inspire action and advocacy. Superior Subaru’s involvement is part of its larger commitment to the Subaru Loves to Care initiative, which supports health-related causes and community well-being. To learn more about ALS or support ongoing efforts, visit www.als.org.
Superior Subaru of Houston Gives Away 100 Trees - Kelley R
As part of our ongoing commitment to the environment through the Subaru Loves the Earth initiative, Superior Subaru of Houston partnered with the Arbor Day Foundation to give away 100 trees to the local community. The tree giveaway included a variety of native species, such as Baldcypress, Live Oak, Red Maple, Alexandrina Magnolia, and Sweetbay Magnolia. These trees not only enhance the beauty of our neighborhoods but also contribute to cleaner air and healthier ecosystems. General Manager Monte Clair and his wife, Melinda, generously volunteered their time on a Saturday to help distribute the trees and engage with community members.
